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ERMENEGILDO
ZEGNA,
Art for Earth




In January 2020, DutcH Studio provided consultancy for the Ermenegildo Zegna XXX AW20 fashion show, upon the brand’s expression to work with an international artist, translating its concept in the form of an installation. The immersive, large-scale work created a universe for the runway show in a former Milanese foundry, devised in collaboration with American multimedia artist Anne Patterson. An imposing structure looms over the industrial space: a suspended cube – a play of colour, matter and light that plays tricks on the imagination, appearing solid when, in actual fact, it is transparent. Thousands of ribbons derived from leftover Zegna fabrics invite the spectator to reflect on their responsibility towards our Earth, while the absorbing tricks played by immaterial quality of the piece begs the audience to become part of it, a recipient of a universal message built upon respect for our communal natural resources.
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