We had the pleasure to work on 4 campaigns for the Italian shoe brand AGL. At the outset, the objective was to bring to life the DNA of both the brand and the product, embodied by a cast of talent whose spirit spoke of the refined, resolute style of the house. A natural expression of this ethos is found in Maggie Gyllenhaal, a strong and powerful role model for women across the world, at once classic and progressive, resistant and yet eternally elegant. Gyllenhaal emits an easy charisma that the modern woman finds magnetic. She is everything AGL stands for: inherently sophisticated, with a spontaneous twist, with a clear reverence for the artist’s hand, but always evolving. Finding a new form of expression for the family traditions of AGL, DutcH Studio concepted a campaign geared to the spark of its style, arranging the talent management, production and team.